Vskills Certified Business Development Manager (Govt. Certification) A GoI and GNCTD Co. Inititative

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What is this course about

1. Business Development Basics
1.1 What is Business Development
1.2 Business Development and Other Departments
1.3 Skills for Business Development
1.4 Business Development Drivers
1.5 Business Development Process

2. Management Basics
2.1 What is Management
2.2 Features of Management
2.3 The Purpose of Management
2.4 Need for Management
2.5 Management Styles

3. Developing Marketing Strategies and Plans
3.1 Mission Statement
3.2 The Market
3.3 Competition - Direct and indirect
3.4 Sample Marketing Plan Outline

4. Capturing Marketing Insights
4.1 Marketing Information Systems
4.2 Analysing the Macro environment
4.3 Marketing Research
4.4 Measuring Marketing Productivity
4.5 Forecasting and Demand Measurement
4.6 Marketing Mix Modelling

5. Analysing Consumer Markets
5.1 Factors influencing consumer behaviour
5.2 Major Psychological Processes
5.3 Buying Decision Process

6. Analysing Business Markets
6.1 Organisational Buying
6.2 Business Buying Decision Process
6.3 Procurement Process
6.4 Managing B2B Customer Relationships

7. Environmental Analysis
7.1 PEST
7.2 Anticipating Changes in the Law
7.3 Economic Factors
7.4 International Factors
7.5 Social Factors
7.6 Technological Factors
7.7 Competitive Intelligence

8. Segment-Target-Position
8.1 Segmentation
8.2 Targeting
8.3 Positioning
8.4 Branding

9. Marketing Strategies
9.1 Strategic Intent
9.2 Ansoff’s Product/Market Matrix
9.3 The Boston Matrix
9.4 Bowman’s Strategy Clock
9.5 Generic Strategies – Michael Porter (1980)
9.6 The danger of Being ‘Stuck in the Middle’
9.7 Marketing Control
9.8 Internal Marketing
9.9 The Balanced Scorecard
9.10 Gap Analysis
9.11 KPI

10. SWOT Analysis
10.1 Bringing the SWOT Elements Together
10.2 SWOT Analysis – Exercise
10.3 The Marketing SWOT

11. Products and Markets
11.1 Market Development
11.2 Related Diversification
11.3 Unrelated Diversification
11.4 New Product Development

12. Prospecting, Objection Handling and Closing
12.1 Prospecting
12.2 Formulating Prospect Definitions
12.3 Searching out Potential Accounts
12.4 Sales Resistance
12.5 Closing Sales

13. Sales Forecasting
13.1 Types of Personal Selling Objectives
13.2 Analyzing Market Potential
13.3 Market Indexes
13.4 Sales Potential and Sales Forecasting
13.5 Sales Forecasting Methods
13.6 Qualitative Forecasting Methods
13.7 Projection of Past Sales
13.8 Time-Series Analysis
13.9 Exponential Smoothing
13.10 Regression Analysis
13.11 Econometric Model Building and Simulation
13.12 Converting Industry Forecast to Company Sales Forecast

14. Key Account Management
14.1 What is Key Account Management (KAM)?
14.2 Benefits and Need for KAM
14.3 Key Account Manager Skills
14.4 KAM vs Sales or Account Management
14.5 Key Account Management Process
14.6 Key Account Management Levels
14.7 Identify Key Accounts
14.8 Implementing Key Account Management
14.9 Best Practices for KAM

15. CRM
15.1 Who is Customer
15.2 What is CRM?
15.3 CRM Components
15.4 CRM Types
15.5 Social CRM
15.6 CRM Strategy

16. Relationship Management
16.1 What is Relationship?
16.2 Need for Business Relationship
16.3 Customer-Supplier Relationship Development
16.4 Relationship Management Theories
16.5 Customer Management Strategies

17. Digital Marketing
17.1 Introduction
17.2 E-Commerce
17.3 Search Engine Optimization
17.4 Social Media
17.5 Behavioral Targeting
17.6 Email Marketing
17.7 Customer Relationship Management
17.8 E-Commerce Marketing Practices
17.9 Pure-Click Companies
17.10 Brick-and-Click Companies
17.11 M-Commerce

18. Conflict and Negotiation
18.1 Overview of Conflict
18.2 Types of Conflict
18.3 Causes of Conflict
18.4 Conflict Management Technique
18.5 Negotiation and Conflict
18.6 Negotiation Basics
18.7 Preparing for the Negotiation Process
18.8 The Seven Basic Steps in Negotiation
18.9 Best Alternative to a Negotiated Agreement (BATNA)
18.10 Tactics for Negotiation Process

19. Influence Building
19.1 Influencing and Persuasion Techniques
19.2 Influence and Organizational Politics
19.3 Connect and Influence
19.4 Influencing Others as a Leader

20. International Marketing
20.1 International Marketing Basics
20.2 International Marketing Plan
20.3 International Marketing Research
20.4 Segmentation, Targeting and Positioning
20.5 Market Entry and Expansion Strategies
20.6 Global Competition Analysis
20.7 International Branding and Packaging
20.8 Pricing for International Markets
20.9 Dumping and Countertrade
20.10 Transfer Pricing
20.11 Global Promotion
20.12 International E-Marketing

 

What are the course deliverables ?

Process
• Post registration get login credentials of your online profile for exam scheduling
• Access e-learning online LMS and online practice tests
• Receive hard copy reading material
• Post preparation, schedule exam date and exam center from your online profile within one year of order date.
• Clear the exam and get hard copy and soft copy certificate with LinkedIn recommendation and tagging on MonsterIndia.com and Shine.com

Program Schedule

• Self paced learning
• Query resolution in online e-learning LMS.
• Exam held every month.
• Prepare and appear for certification exam within one year

Program Highlights

Benefits of Vskills Certification
• Government certification
• Tagging on MonsterIndia.com and Shine.com for more visibility amongst employers
• No Minimum educational qualification
• No time commitment
• Improve employability
• Certification valued and approved by Industry
• Become a part of Vskills Job centre for life
• Enriched professional experience by being a Vskills Alumni

Desired Course Seeker Profile

• No minimum eligibility
• No experience needed