What is this course about
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs.
Strategic management can be viewed as bottom-up, top-down, or collaborative. In the bottom-up approach, employees submit proposals to their managers who funnel the best ideas up the ladder. This is often part of a capital budgeting process. Proposals are assessed using financial criteria such as return on investment or cost-benefit analysis. Incorrect estimates of costs and benefits are common errors. Approved proposals implicitly form the substance of the strategy without a strategic design or architect.
The top-down approach is the most common by far. In it, the CEO and the Board of Directors, decides on the overall direction the company should take. The strategy flows down through the organization as each unit adapts to the new approach.
Some organizations employ collaborative techniques that surface new ideas in the process leveraging advances in information technology. It is felt that knowledge management systems should be used to share information and create common goals.
Strategic Planning and Strategic Management
Strategic Intent: Vision, Mission and Objectives
Environmental Analysis / Industry Analysis
Competitive Analysis /Internal Analysis of the Firm
Acquisition, Restructuring and Cooperative Strategies
Strategic Analysis and Choice
Strategy Implementation: Structural Issues
Behavioural Issues in Strategy Implementation
Operational, Marketing, Financial and Human Resource Strategies
Strategy Evaluation and Control
What are the course deliverables ?
1. Online access to voice based learning content for 2 months or 3 months (e-learning).
2. Study material will be provided through courier within 7 days after registering
3. Support from subject matter experts on e-mail
4. 3 sessions of tele - support for 20 minutes during the training
5. Sample questions for preparation
6. Facility for taking online exam any time after completion of the training
7. Certification for candidates scoring more than 40% marks in the exam.