Certified Digital Marketer Course with Agile Digital Project Management



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What is this course about

  • Duration/Mode: 32-hrs Classroom Training + 24hrs Online Training + 50hrs E-Learning Access
  • Trainer: Seasoned industry experts with 10+years experience
  • Membership: Get 1-Year Membership of Henry Harvin Marketing Academy and avail the following benefits:
  • E-Learning Access: Get Recorded Videos, Games, Projects, Case Studies
  • Brushup Sessions: Free Brushup Sessions for 1-Year
  • Job Support: Get access to 10+ Job Opportunities every week
  • Alumni Status: Get a Henry Harvin Alumni status & network with 18000+distinguished alumni worldwide

What are the course deliverables ?

Module 1: Getting started with Digital Marketing

  • Basics of digital marketing
  • Understanding the process including visibility, engagement, targeted traffic, retention and conversion
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites

Module 2: Effective Webpage Designing

  • Prepare site structure
  • What all pages
  • Prepare wireframe of pages
  • Short Landing Page
  • Long Landing Page
  • Decide placements of important elements Patterns for Engaging Website Visitors
  • Pattern #1 - Pop-Ups • Pattern #2 - Pop Under Call-to-Action. Pattern #3 - Inside Article CTA
  • Placement of call to actions
  • Conversion Oriented Landing Page Design • Investment in Landing Page • Is it for me? • Critical Concerns to Address on Landing Page- . What is it?
  • What's the Next Step

Module 3: Search Engine Marketing (Google Ads)

  • Introduction to SEM – Fundamentals & Case Studies
  • Consumer Journey
  • ​What is SEM? Why SEM?
  • What is Google Ads? Why Google Ads?
  • Google Network
  • Google Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of an Google Ads Account
  • Campaign Types – Introduction to Search, Display (Mobile App),
  • Creation of Search Network Campaign
  • Google Ads
  • Ad Formats Ad Text Policies
  • Ad Text Best Practices DKI
  • Ad Extensions Keyword Research
  • Tool – Keyword Planner & Estimator Keyword Match types
  • Keyword Strategies Landing Page Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
  • Creation of Google Display Network
  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation - Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns
  • Mobile Ad Campaigns
  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo

Module 4: SEO (Off Page, On Page, Local, Mobile)

  • Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow /
  • Google Page Speed Insights)
  • 301 Redirects
  • Mobile SEO
  • Mobile Websites : Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search Schema Markups
  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website,
  • Blog Posting, LocalBusiness
  • How Schema shows up in SERPs
  • Off-page SEO
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
  • Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other social channels for SEO
  • Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings / citations SEMrush.com Backlink
  • Backlink audit of one website
  • How to audit backlinks of competitors and gain
  • SEO Audit, Tools, Measurement
  • What are SEO Audits.
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • SEO Reporting
  • SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources-Moz, Google Analytics
  • A career in SEO

Module 5: Facebook & Instagram Marketing

  • Creating Content for Facebook & Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
  • Tools for Content Creation
  • What is Facebook Marketing
  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
  • How does Facebook Advertising Work?
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting trick to get leads at Rs.10
  • Instagram Marketing
  • Optimizing your instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads

Module 6: Linkedin Marketing

  • Linkedin as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
  • Types of Campaign
  • Audience Selection
  • Ad Creation
  • Tips to optimize the campaign
  • Trick to get qualified lead below Rs.100

Module 7: Youtube Marketing

  • YouTube Marketing - Introduction & Ad Formats
  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tip

Program Schedule

City: Noida
8th December, 15th December, 22nd December and 29th December 2019

City: Live Virtual Classroom
8th December, 15th December,22nd December and 29th December 2019

Program Highlights

  • Get better equipped to handle Digital Marketing Campaigns.
  • Understand the do's and dont's of Digital Marketing
  • Learn to save cost on marketing expenses by going digital
  • Learn how to reach global audience using digital marketing
  • Get to know how to work as a freelancer
  • How you can earn money work from Home
  • Easily reach sales target by using targeted advertisements
  • Learn how to measure progress in marketing
  • Develop marketing strategies to meet business goals
  • Differentiate your cv and get better shortlists

Desired Course Seeker Profile

  • Students
  • Marketing Professionals
  • Career Switchers / Individuals
  • CEO
  • Business Owners
  • IT Professionals