Advertising and marketing research responsibilities that could include:
Leverage country knowledge to provide input to global advertising and research decisions.
Execute global advertising initiatives for country or countries
Execute image specific research .e.g. awareness tracking copy testing etc.. for the country.
Provide input where appropriate to Marketing and Communications Business Practice communications that explain advertising initiatives and developments.
Provide input to the development of Organization recruiting materials: brochures newsletters magazines and videos.
Media and analyst relations responsibilities that could include:
Working with country marketing professionals: help determine media targets.
Assist in identifying media opportunities working with Global Media or Analyst Relations team
Assist in the development of story angles and materials used to pitch stories; develop or package by-liners white papers; generate interviews at country level.
Support Global Media or analyst teams to manage relationships with external media or analysts to further our image goals at country level.
Knowledge & Skills Required
7yrs + relevant experience
Any Graduate or PG
Candidate having experience in service industry preferred.
Understanding of organization's areas of business and overall business strategy
Understanding of strategic marketing and communications especially in area of specialization
Understanding and ability to apply integrated marketing concepts visual identity brand strategy and positioning and message development skills
Global perspective and understanding of business marketplace
Able to provide sound solutions to executives within Marketing and Communications