Must have 7+yrs expertise in omniture, sitecatalyst, google analytics, radian6, clarabridge, attensity.
Develop strategies, tactics and editorial calendars to support business priorities in social media, and advise on social media integrations into business priorities.
Continuously investigate and evolve social engagement methods to optimize efforts in client segmentation, acquisition, engagement, retention, research and new product development.
Establish metrics to track, analyze, optimize and report out progress against program objectives.
Work closely with project team members to gather and articulate lessons learned and recommendations for future programs.