Need to have -
Capability to be the Subject Matter Expert for the Marketing Analytics Domain which includes digital reach analytics, campaign analytics, web analytics etc.
Deep expertise in web analytics, Should look beyond clickstream, should know how to setup custom reports, should know to write regex expressions, should know what is usability analysis and how competitor monitoring done
Very good data visualization skills
Preferred Google Analytics certified or should have industry analytics certification
Has the ability to leverage industry and domain knowledge to drive delivery excellence (best practices, quality principles, best-in-class technology and tools, productivity, analytics)
Special focus on driving analytics, client business value, process benchmarking and productivity improvements across global portfolio
Is able to work with multiple stakeholders e.g. delivery leads, account management, clients and operational excellence teams
Have exceptional Communication Skills and be able to manage client-facing responsibilities
Should have knowledge of/work experience working with industry-standard tools such as Google Analytics, Omniture Sitecatalyst, Epsilon, Webtrends, Comscore etc.
Must bring in deep domain expertise, thought leadership, understanding of current & future trends of the marketing industry in general and analytics in particular
Able to leverage experience and expertise to identify/recommend latest analytics technology platforms
Design, build, deploy and maintain standard delivery solutions/methodologies
Work with delivery leads, account management and operational excellence teams
Provide periodic progress reporting to stakeholders, coordinate and promote effective cross team-working
Would be in a consulting role across clients and leading team leaders across multiple projects with clients
Participate in hiring and marketing analytics capability-building activities
Regular Graduation from a recognised University.
Must have 8 years+ of total experience with 5 years+ of relevant experience in Marketing analytics