Head - Professional Relations - eCommerce

  • Delhi
  • 30-50 lakh
  • 10-20 years
  • Views
  • 17 Nov 2016

  • PR/ Public Relations

  • Internet/ ECommerce
Job Description

Position : PR Head
Reports to : Co- Founder & Managing Director,

Client snapshot:

  • Leading e-commerce company in India
  • Fast- paced, rapidly growing and entrepreneurial environment 
  • High impact role- with far- reaching influence and organization- wide impact 

Key responsibilities:

- Plan, organize, and direct overall communication strategies and public relations activities for the organization

- Conceptualize, prepare and review material to support communications plans including media releases, blogs, online content, thought leadership articles, media interviews and reactive statements for external & internal use

- Coordinate firm wide PR campaigns through effective management of external PR agencies as well as key internal stakeholders

- Partner with business heads to drive proactive and positive media coverage

- Conceptualize and implement external & internal events

- Identify speaking opportunities for senior executives and provide support in the form of speeches and talking points

- Build and develop key media relationships and networks, and respond to media and industry analyst queries

- Propose, manage and control budgets, ideas, themes and timescales for corporate events and internal communications campaigns

- Monitor news coverage of competitors and other industry bodies

- Develop disaster management plan in case of any negative fallout affecting the firm s image.

- Be an inspirational leader of the overall corporate communications team

Role overview:

- End- to- end ownership of driving (conceptualization all the way to execution) PR activities and corporate communications for the organization

- Managing external and internal stakeholders to identify and design winning PR content and disseminating it through high impact (reach and relevance) channels

- Lead and prioritize key PR/ corporate communications activities based on a structured metrics and results- oriented approach

Qualifications & Experience:

- Master s in Marketing/ Communications

- Minimum 10 yrs of relevant work experience

- Prior leadership experience in similar roles in media houses/ e-commerce industry - a plus

- Strong networks with media houses

- Excellent interpersonal, communication and PR skills

- Strong experience leading content,creative and business teams to drive high impact PR campaigns 

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