Brand Manager - Skin Care Product

Ikya Human Capital Solutions Pvt Ltd
  • Mumbai
  • Confidential
  • 3-8 years
  • Views
  • 02 Feb 2017

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

1. Plan & deliver business objectives for the brand(s) assigned
2. Develop & implement marketing plans which addresses brand requirements short term & long term
3. Lead and generate strong consumer insights, to NPD and powerful communication for the brand.
4. Conceptualize & implement 360 marketing programs.
5. Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
6. Monthly & Annual BTL/ ATL input Planning & Monitoring
7. Regular Monitoring of the brand key parameters and off take trends to ensure better planning.
8. Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
9. Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

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