Web Analytics Role

NovoTree Minds Consulting Pvt.Ltd
  • Bangalore
  • Confidential
  • 2-5 years
  • Views
  • 10 Oct 2018

  • Business Analytics

  • KPO/ Analytics
Job Description

Analyzing and interpreting transactional as well as web(Adobe Omniture) data to present actionable insights every day to business stakeholders
- Designed - Funnel- KPIs for the business to measure customer acquisition, engagement and conversion on App/website to understand the drop-out rates and identify areas of improvement
- Defined churn characteristics of a customer for the business and designed RFM model for focused targeting of customers
- Experience in Digital/Web Analytics role with a Post-graduation degree in Marketing/Statistics/Economics preferred.
- Ideal candidate has the curiosity and work ethic to get their hands dirty & dive into datasets to find insights or areas to test.
- With an innovative and analytical mind set, experience to interpret user journey and experience data before translating it to a range of audiences
- Must skill- Knowledge and hands-on experience with Adobe Marketing Cloud (Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, Analysis Workspace), Excel/PowerPoint and Hive/SQL,
- Experience with executing large-scale projects from a renowned digital omni-channel platform
- Ability to handle large datasets
- Experience handling large data sets and preparing data for testing and analysis.
- Strong Excel skills - familiarity with pivot tables a must!
- Strong SQL/Hive experience
- Dashboard and data visualization (Tableau) experience preferred

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