We are seeking for a Marketing/ Digital Analyst with demonstrated knowledge of digital marketing and web analytics to uncover actionable insights on our web and marketing programs. The analyst will be responsible for understanding our customers needs through data and have the creativity to push constant improvement for overall customer experience and our global web marketing disciplines (Paid media, paid social, paid search, SEO, and Site Search).
Job Requirements :
3 5 years experience in Web Analytics role or Digital Analytics with a Post-graduation degree in Marketing/Statistics/Economics preferred.
Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively
Interest to get into the wide-ranging data set and generate insights and test results for the projects
Candidate will understand the need for data consistency across our disciplines and work hard to ensure they achieve this.
Mandatory Hands-on experience with Adobe Marketing Cloud (Adobe Analytics, Ad Hoc Reporting, SiteCatalyst, Analysis Workspace)
Ability to handle large data sets, esp Web data on Big-data platforms.
Experience handling large data sets and preparing data for testing and analysis.
Experience handling Online /Web/Search dataset and measures to calculate business performance and come up with Insights and recommendations.
Strong Excel skills
Intermediate to Strong SQL skills
Dashboard and data visualization (Tableau) experience preferred.
Basic database infrastructure knowledge a plus (Hadoop/Hive, Map-Reduce etc.)