VP - Corporate Branding

toran global
  • Delhi, Gurgaon
  • 10-15 lakh
  • 8-10 years
  • Views
  • 03 Apr 2017

  • Marketing

  • Internet/ ECommerce
Job Description

- Lead the evolution and development of the overall brand positioning and strategy for the organization.

- Drive brand development and lead integrated marketing initiatives across corporate branding,

- Track communication effectiveness across different media channels and ensure maximum visibility of the corporate brand.

- Use brand analytics to drive meaningful insights

- Design and execute a comprehensive corporate communications strategy that aligns with the business objectives.

- Leverage Social Media Platforms for reaching out to various customer segments and conceiving customer communication plan to increase followership.

- Provide in-depth brand and competitive analysis for management decision making

- Oversee design agency relationships, budgets and work prioritization.

- Develop and implement media planning, buying, and innovation strategies.

- Help promote uniformity and consistency of brand.

- Experience handling the corporate brand in a reputed eCommerce / internet based organization.

- Excellent Analytical skills, presentation skills and strategic mindset

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toran global