Trade Marketing Manager

  • Chennai
  • 15-20 lakh
  • 8-12 years
  • Views
  • 16 Sep 2016

  • Marketing

  • Chemicals/ Fertilizer/ Pesticides
Job Description

- Maintain visibility of Distributors and manage marketing material inventory for channel partner.
- Plan and execute a 6 month rolling Field Marketing plan
- Oversee all aspects of planning for all India campaigns and events, from concept and planning, through execution, and follow-up
- Manage budgeting and handle reporting of costs and results for each program/event

Trade Marketing:

- Forms the trade marketing calendar in collaboration with Zones and marketing
- Ownership for trade marketing budgets
- Owner of Trade loyalty programs & Distributor loyalty programs
- Develop trade promotion modules to convert business from/at wholesalers, distributors and retailers
- Launch, Connect and Conversion modules for all trade partners involving end users including loyalty programs
- Development and execution of trade / consumer promotions Participate in relevant trade exhibition to gain mileage.
- Collect and disseminate Best Practice for profitable Trade Marketing activities. Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
- Work to develop trade communications - traditional and digital
- All programs are successful from beginning to end.

Competencies/Skill sets for this job

Channel Partner Marketing Budgets Trade Sales Revenue Targets Loyalty

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