Build marketing analytics framework and regular cadence of reporting to demonstrate marketing’s impact on bookings, and to provide insight for future program optimization.
Implementing and managing the company’s marketing automation technologies including nurture flows, lead scoring, email marketing, and reporting and analysis.
Full understanding of enterprise software sales funnel and how to optimize marketing activities.
Work across marketing organization to test, report, recommend change and optimize demand creation strategies including campaigns, web, email nurturing, social media, events and content.
Benchmark the current demand generation activities, performance and investment against industry best practices to provide recommendations and roadmap for improvements.
Develop custom reporting frameworks to incorporate new data inputs and calculated metrics
Support ad-hoc requests to provide stakeholders with actionable insight into the
Assist in providing marketing deep dive analytics, trending and forecast models and marketing research as requested
Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measure, monitor and optimize the funnel from inquiry to MQL to closed opportunity and provide regular reporting to leadership teams
Lead the development and management of marketing infrastructure through collaboration with sales, marketing and IT teams.