The position will join the CKSI (PI) marketing analytics environment that supports the marketing organization in profiling the customer base, understanding customer needs, identifying crucial gaps in expectations vs. delivery, improving targeting, maximizing return on investment, and optimizing marketing campaigns.
The major functional focus of this position will be leveraging database analytics and other data sources to provide rich business insights.
Involve close interactions with senior onshore partners as well as local internal teams (for those projects which necessitate collaboration.
Primary Research, Secondary Research, Campaign Execution and Effectiveness, Reporting and MIS, Predictive Modeling, Forecasting, Strategic Analysis and Digital Analytics. This position is part of the Strategic Analysis team.
