Sneior Lead- Data Analytics

Saaki and Argus
  • Bangalore
  • 15-20 lakh
  • 11-13 years
  • Views
  • 13 Apr 2017

  • Business Analytics

  • IT/ Technology - Software/ Services
Job Description

This position is expected to lead/perform analytical and statistical work in multiple marketing analytics areas including design of experiments( DOE), marketing mix modelling, measurement of marketing campaigns across multiple channels (such as email, web, phone reps, etc.), attribution analysis and other areas as required
Strong analytical skills, ability to draw out insights, answer the so-what & what-if and propose actionable recommendations
Effective presentation and story boarding skills with exposure to executive level presentations
The candidate is responsible for mentoring and/or managing a team of analysts team and enhance the statistical rigour in the current focus areas of the team
The candidate is expected to have subject matter expertise in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS eMiner, R or other statistical modelling software
Expected to have in-depth understanding of techniques like ANOVA, structural equation modelling, time series econometric modelling
This position will be working in close co-ordination with the Campaign Operations, Direct Mail Programs and Integrated Marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness
Ability to understand business problems and design advanced statistical and analytical solutions independently
Demonstrated expertise in techniques like Time series regression, Hierarchical Linear Models, Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.
Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing and media strategy
Experience in mining data using SAS/R/SQL
Experience in unstructured data analytics would be a plus
Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions
Experience in extracting, organizing and analysing customer level data and derive actionable insights
Effective presentation and story boarding skills with exposure to executive level presentations

Competencies/Skill sets for this job

Sas Sql Media Strategy Linear Models Evangelize

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Saaki and Argus