Senior Mobile Marketing Manager

  • Bangalore, Hyderabad
  • 10-15 lakh
  • 5-10 years
  • Views
  • 02 Jun 2017

  • Marketing

  • Advertising/ PR/ Market Research/ Events
Job Description

- Establish, implement and measure the effectiveness of Mobile advertising program initiatives to drive awareness and adoption for Amazon Mobile products and services. Leverage internal Amazon marketing channels as well as external marketing channels such as mobile advertising to drive app downloads, mobile web traffic, and overall mobile customer engagement.

- Support WW product application launches and enhancements globally, regularly analyzing and optimizing campaigns.

- Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile web and app products and services.

- Champion fundamental customer experience elements of our mobile products and services to ensure that the right voice and high-quality content are maintained.

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

- Collaborate closely with mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects.

- Coordinate with other cross-Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.

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