Senior Marketing Manager

  • Mumbai
  • Confidential
  • 5-10 years
  • Views
  • 13 Jun 2017

  • Marketing

  • Credit Rating Agencies/ Information Services
Job Description

Key Responsibilities:
• Drive CreditVidya’s marketing strategies to position it as a thought leader in the alternative data-based lending space through engagement across multiple stakeholders
• Own and evolve the brand personality through content and engagement programs
• Responsible for strategy, planning, execution and achievement of marketing-linked business goals
• Identify and initiate marketing and communications programs based on stakeholder insights and new opportunities across segments and geographies
• Be the first point of contact for public relations outreach
• Develop and manage content for website, newsletters and other collateral
• Conduct in-depth analysis to determine campaign effectiveness and to continuously improve marketing initiatives

Key Skills:
• Must be able to think and act strategically as well as tactically
• Experience in planning and executing marketing campaigns for B2B / technology businesses, content marketing, public relations and / or digital media in India and / or globally in emerging markets
• Results-oriented and a self-starter, with the ability to excel in a lean and rapidly-changing work environment
• Experience of managing multiple stakeholders and partnerships, with demonstrated people skills
• Excellent written and verbal communication skills in English. Proficiency in Hindi and other Indian languages is a plus.

Job Posted By

Sachin Upot
HR Manager

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