Education required : MBA (through out first class) - Formulate medium and long term product plan and product strategy for medium and heavy duty range of haulage truck for domestic and exports markets. - Spearhead Future Truck study, defined prerequisites, feature requirement, value proposition and brand strategy by extensive market research by designing research methodology. - Develop 'Go to Market' plan for new platform, define product plan, features, FAB, price and product positioning based on market segmentation. - Introduce virtual customer clinic, conducted product centric customer innovation workshop and segment studies for HD platform to define customer need and identified segment driver for product positioning. - Develop FAB and marketing material for POP development and impart training to team. - Conduct different customer clinics to capture specific customer requirements and led two major segment studies (Steel & container segments) for end-to-end logistics value chain mapping. - Propose BS IV product strategy scenarios by identifying key drivers, defining competition landscape, price positioning, long-term volume projection and profitability estimates.