1.Identifying consumer needs and wants, barriers,triggers, trends etc.
2.Category understanding new launch planning and evaluation.
3. Innovation pipeline developmentsupport through identification and evaluation of new concepts and products packaging, pricing and volume estimation.
4. Integrated marketing communications development, product development, claims development, brand roadmap development.
5.Marketing investment efficiencythrough modeling return of investment accross marketing mix elements
6.post launch evaluation- consumer assessment of our products and advertising
6. Brand health Evaluation, Montioring the market position and equities of our brands.
7. Extremely strong, judgment of Qualitative consumer research, statistical techniques.
Excellent quantitative and analytical skills. Brand Track & Ad-hoc, shopper and syndicated (Retail Audit & Household Panel) research for the categories.
8. Identifying and Developing Consumer & Customer driven brand & business propositions
9. New Launch activation.
10. Driving understanding of consumer insight to identify optimize market elements to build go to market strategy.
11. Delivering strategic researches to help building robust marketing plan.
12. Integrating consumer understanding market data and fore casting approaches to identify where to play and how to win. Ensuring that internal business partners know what consumers are saying by proactively seeking, analyzing and sharing learning so as to impact strategic directions.