Senior Manager - Online Marketing

  • Bangalore
  • 10-15 lakh
  • 5-8 years
  • Views
  • 12 Jan 2017

  • Marketing

  • Entertainment/ Media/ Publishing
Job Description

- Lead a team of 3+ people directly involved in performance advertising and marketing analytics.
- Serve as the performance advertising lead for Search Engine Marketing, Social Media Marketing, and Mobile App Advertising across - responsible for performance across each of these advertising platforms along with relationship management with key partners like Google, Facebook, Adobe & more.
- Lead marketing analytics for the company -- formulate and institutionalize best practices for ROI measurement and optimization across marketing channels.
- Work with teams across functions (such as Product, Engineering, Category etc.) in evaluating and implementing optimal marketing automation solutions from time to time
Ideal Candidate Profile:
- Strong Technical and Analytical skills are a must
- Good functional understanding of (and experience in managing) all digital marketing terms like Google Adwords, Apsalar, Omniture, Facebook Power Editor is mandatory.
- Strong analytic ability, comfortable with performance product solutions
- Adept at quick decision making, in a fast paced environment with rapidly changing priorities
- Self-motivated, passionate and proactive; a team player
- Good knowledge of E-commerce industry dynamics preferred, but not a pre-requisite
- Well-honed strategic capability balanced with creativity and readiness to roll-up sleeves to drive success/impact.

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