Senior Manager- Marketing

3D India Staffing Research & Consulting Co India
  • Gurgaon
  • 10-15 lakh
  • 6-8 years
  • Views
  • 09 Jun 2017

  • Marketing

  • Insurance
Job Description

- Work will involve dealing with proprietary and partner (banks) channel managers to propel sales and meet planned targets on specified products. (Proprietary will be a mix of offline and online channels).

- Understand seller and customer mindset and use that to identify new opportunities to meet planned category objectives and push specific product sales

- Work with Product and Distribution channels (sales teams) to create annual plans and work through fortnightly/monthly calendars of activities

- Manage project governance to be able to steer the campaign till the end and call out success/improvement opportunities

Product Marketing

- Simplify complex jargon and product specs to cull out best benefits and create unique product positioning

- Develop product literature for customer and sellers at various touch points offline and digital

- Create new and interesting stories that help sellers, sell more or push slow-moving products

- Work with compliance and legal teams to ensure all communication is in sync with industry regulation Communication

- Work with advertising agencies to share inspiring briefs, give direction to creative and develop relevant and timely output

- Independently take charge of developing static and video based creative work Ensure timely launch of campaigns, amidst multiple jobs at agencys end

Channel Marketing

- Work with BTL agencies to convert strategy/take marketing concept into execution

- Create a complete BTL campaign package ranging from in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools and tactics to garner product awareness among audience

- Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins Other

- Have/ build a network to tap competitive intelligence. Know what other industry players are up to at the grassroots level and use that to improvise/better own work
Target v/s achievement of overall sales plans for specified products
Target v/s achievement of individual campaign objectives
Adherence to deadline and Innovativeness
Effective cost management maximum bang for buck on the budget
Feedback from Sales and ecommerce Channel, Product and Marketing Heads

Job Posted By

Dhruv Dev Dubey
Founder & Managing Director