Senior Manager- Marketing

3D India Staffing Research & Consulting Co India
  • Gurgaon
  • 10-15 lakh
  • 8-10 years
  • Views
  • 09 Jun 2017

  • Marketing

  • Insurance
Job Description

A. Launch products and increase LI penetration across segments with Bank partners:
Develop and manage campaigns for new/ existing products in addition to segment specific campaigns:

Increase penetration of new product in the specific seller segment resulting in meeting the product launch targets
Regular campaigns for increasing take up of existing products aligned to efforts and focus of the Distribution team.
Engagement tools for RM / WMS/ other seller segments to initiate conversations with HNIs, along with new product launches
Penetrate new segments with simplified insurance offerings to sellers along with conversation starters.
Leverage opportunities for LI across the Bank segments thought seller insighting/ Bank campaigns e.g. Tax Planning, NRI campaigns
Integrate with the Banca partner to support communication requirement for customer &seller facing campaigns
Customer In -sighting and Product Manufacturing Work with the research team to get Partners customer insighting to give feedback for Product Creation and servicing initiatives.
Seller Insighting and action to provide inputs to products & training team to re work on value story to counter seller objections

B. Work with the Bank to Activate various sellers and visibilise the MLIC brand and evangelise :
Build Visibility for the MLIC brand across touch points:
Ensure visibility for the MLIC brand/LI across Bank touch points
Visibilise & integrate the brand campaign across seller & Customer segments with the partners
Evaluate the feasibility of joint campaigns and partner with the Bank to popularise the brand
Increase activisation of seller \ Branches by customized campaigns and POS presence

C. Product :
Work with the product and distribution teams and develop campaigns to enhance product penetration across seller segments
Work with the product teams to develop product propositions exclusively for Banca channels
Work with the teams to build innovative opportunities for the new product launches in the online space across Banca partners

D. Marketing / Brand
Work towards achieving the brand consideration scores through sustained customer/ prospect programs with the partners
Keep in view brand scores for action planning and initiatives across zones/ circles
Integrate all communication so that it is commensurate with the Brand thought
Monitor & Benchmark all communication in the Banca space to identify opportunities

E. Spends management
Program planning and execution within budgets
Ensure maximum cost efficacy of marketing building

F. Compliance with Regulatory and Legal guidelines
Use & File of all customer facing marketing collaterals
Documentation and Management of Customer Facing Communication
Work with legal and compliance to ensure all communication is approved
Work with the actuarial teams to ensure compliance for filing


Competencies/Skill sets for this job

Tax Planning Product Penetration Program Planning Documentation

Job Posted By

Dhruv Dev Dubey
Business Director