Senior Manager- Market Research

PeopleStrong HR Services Pvt. Ltd.
  • Mumbai
  • 10-15 lakh
  • 6-8 years
  • Views
  • 07 Apr 2017

  • Marketing

  • Automobile/ Auto Components
Job Description

The incumbent will be responsible for formulating actionable insights through market research and market intelligence.

Job Responsibilities:

Responsible for distilling actionable insights using Primary & Secondary research

Work closely with external research compan ies to generate clear and actionable insights for addr essing challenges faced by various business units. Significant invo lvement expected in guiding these business partners to ensure high quality outp ut

Proactively monitor Business (Economic / Competitor) landscape so as to formulate strategies that successfully leverage market opportunities

Identify & propose researches to Sales and Marketing teams in areas of Segmentation, Targeting and Positioning

Should have ability to manage research for Marketing, Communication and Pricing

Collaborate extensively with New Product Development teams at various stage gates from ideation to final product rollout and commercialization.

Manage customer Satisfaction studies for various customer and business groups.

Compile and update Brand Mirrors

Key KRAs:

Competing projects within budgeted costs and timelines
Number of projects completed

Technical/ Functional com petencies:

Proficiency in Consumer Insights (Primary & Secondary Research), Competitive Intelligen ce. Should possess good knowledge of basic Statistics, Marketing and Market Research. Must be excellent in MS Excel and Power-point

Tata Leadership Practices

Customer focus
Drive for Results
Timely Decision making
Functional Excellence
Interpersonal effectiveness
Withstanding pressure

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