Senior Manager - Direct Marketing - BFSI

3D India Staffing Research & Consulting Co India
  • Gurgaon, Aba
  • Confidential
  • 7-10 years
  • Views
  • 02 Jan 2019

  • Marketing

  • Banking - Retail
Job Description

Qualify checklist written below:
Note: Looking for talent who carries expertise in Partnership Marketing or Trade Marketing or Association Marketing . 

Require good understanding of related digital marketing and database marketing.

Experience of liasoning with governmental organisations like FICCI, IATA etc 
Is the candidate a full-time MBA 

Does the candidate have experience of running online, digital and SMS campaigns on large data sets to get sales leads?
Qualification Any Graduation, MBA
Working days 5

Key Skills:
- Strong experience working with associations, government agencies, companies for tie-ups etc and getting access to the right pool of audience or database for marketing purposes.
- Experience in Data Mining, Database Marketing preferred.
Experience : Prefer 7-8 years of relevant experience.
Skills & Experience :
1. Identify, steer and own overall strategy of getting access to right pool of customers for marketing purposes.
2. Deep understanding of Small-Medium Enterprise (SME) market in India must.
3. Excellent ability to access associations like CII, SIDBI, FICCI and other National and Regional Trade Associations, GST network, Mudraa scheme etc.
4. Knowledge of Marketing Campaigns Metrics - Email Marketing, SMS Marketing etc. preferred.
5. Ability to assist in executing marketing campaigns.
6. Drive long-term lead generation strategy based on database visibility
7. Experience in financial industry will be a plus
Education :
Masters/Post-graduation from IIM/IIT/NIT/DU/JNU/BITS etc will be a plus Good communication skills
Flexible for local travel as and when required. 

Job Posted By

Dhruv Dev Dubey
Business Director