A. Position Purpose
To scale up digital acquisitions for various bank product verticals using digital channels and social media
Sr. Key Responsibilities(Please mention all the responsibilities expected from the incumbent to perform)
Develop integrated digital & social media marketing campaign strategies that use digital/ social channels effectively thereby achieving campaign objectives & generating qualified leads.
Manage the implementation, tracking and measurement of campaigns thru analytics, on time and optimize them.
Collaborate with media agencies for campaigns test/ go-live state, analysis of campaigns, preparing campaign MIS, deriving meaningful insights to increase ROI and drive sales volume
Craft content that supports organizational strategy and goals.Work closely with agencies, staff and volunteers, including social media advocates, to develop and post content, banners, landing pages and website communication
Monitor Google Adwords, Social PPC, social media groups, trends, tools and applications, and recommend actions.
Write for, contribute to, manage and grow Facebook, Twitter, LinkedIn, Google , YouTube, Instagram, Vimeo and other social media presences, and continuously evaluate additional platforms and tools that may support goals.
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success