Develop strategically solid media recommendations with supporting rationale. Will be responsible for developing and executing media plans will be managing and buying stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance. Will assist in analysis of research to develop strategies and tactics. Will work with analytics, trafficking, ad-serving, and finance departments as part of the media management process. Department Media Planning & Strategy, India Qualification Masters degree or Equivalent in Marketing/Advertising/Media domains preferred. Reporting To Head Digital Strategy Responsibilities Manage day-to-day plan changes and maintenance of media plans.
Respond to competitive requests.
Research and compile competitive data.
Oversee and train junior staff to develop core competencies.