Understand client necessities and deliver solutions through data collection & statistical modelling.
Consult clients to sharpen their business strategy using analytical models like Bayesian regression, Factor analysis, Cluster analysis, sampling, ARIMA and agent-based modelling.
Develop KPI frameworks for marketing campaign impact analysis and conduct market mix optimization studies based on historical sales data, to add value to client revenue stream.
Lead a team providing data based solutions for client business issues in areas of market optimization, pricing analytics and social media analytics.
Focus on team development by creating a knowledge sharing environment about latest trends in market analytics and develop white papers for the same.