1. Implementation of Sales Plan in assigned area: Achieve sales targets as per plan; Monitor stock availability and provide forecast accuracy
2. Logistics and Supply Chain: Coordinate rake planning and execution for the assigned area
3. Customer Focus: Strengthen distribution network across the assigned area. Focus on customer segmentation; Customer contact at distributor and retailer level; resolve general customer issues; reconciliation of accounts and invoices
4. Execution of Marketing Plan & Impact Measurement in assigned territory: Identification of innovative growers, organize group meetings and conduct trials at farmers' fields; conduct promotional activities; find alternative channels for increasing product reach to the farmers level.