A sales manager must be very clear about his role in the organization. He should know what he is supposed to do at the workplace.
Let us understand the roles and responsibilities of a sales manager:
A sales manager is responsible for meeting the sales targets of the organization through effective planning and budgeting.
A sales manager can’t work alone. He needs the support of his sales team where each one contributes in his best possible way and works towards the goals and objectives of the organization. He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable.