Sales Manager - Liquor

Icon Consultants
  • Delhi
  • 12-18 lakh
  • 10-20 years
  • Views
  • 06 Jan 2017

  • Sales & Marketing

  • FMCG/ Foods/ Beverages
Job Description

Provide on field inputs w.r.t. market demand, key trends, competitor strategy and other important market information that should be brought to management notice so as to modify/ refine company go to market strategy.
Keep abreast of new/upcoming retails outlets (market, hypermarket, malls, model shop, etc.) and initiate dialogue/ negotiations for securing business for the company.
Provide inputs to sales leadership to explore possible opportunities for implementing various A&P plans such as hiring of available shelf space, signage deal, etc., for brand advertising, within the regulations.
B. Operational
Regularly monitors the orders taken by the sales executives from retail store and ensure order fulfilment within the permit validity.
Constantly monitor the budget vs. sale target achievement and takes appropriate measures to provide the requisite sale push to achieve the same.
Positions new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers/ through sales executive channel and keeping track of the process.
Actively tracks sales movement of competitor products and marketing activities through sales channel and marketing intelligence and communicate exception scenarios to regional manager.
Recommends and execute sales strategies/ promotional programs based on market research and competitor analyses.
Play a proactive in planning and management of adequate stock inventory at the depot level to ensure availability of goods for timely dispatch helping company avoid situation of permit expiry/ non-delivery of goods.
Manage the day-to-day bond operations including documentation, logistics arrangement, management and dispatch of stock.

Competencies/Skill sets for this job

Market Strategy Sales Strategies Proactive Negotiations

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