Job Description for Sales Officer Distributor Management - Sourcing and Appointment of Distributors in relevant Markets. - Market and Distributor Management. - Handling distributor issues with regard to Claims, ROI, and trade service. - Beat designing and regular market operations, market scheming and stock management at the distributor go-down. - Manage stock levels to ensure continuous availability of all SKUs at optimum level and regular rotation. - Build smooth relationship with Distributors. Driving Volume and Growth in the given Territory - Initiate, Manage and Develop Sales & Distribution network in the assigned Territory to deliver optimum availability. - Maximize distribution across the territory. - Managing Primary and Secondary sales. - Operation of trade schemes, display, and visibilities as defined for the territory. - Effectively communicating the strategies through gate meetings to PSRs/SAs. - Responsible for Coordinating and implementing consumer and trade promotional activities, sampling etc. Channel Management - Awareness of various channels like grocery, general merchant, food store etc. - Awareness of channels like Modern Trade and how to tap them effectively. Customer Service - Adhere to systems of order lead time and timely execution of orders by close co-ordination with Customer Service/Depot. - Ensure timely collection of receivable and budgetary controls. Team Management - Coaching of PSRs/DSMs. - Being a communication channel between the company and the PSR / DSM. - Allotting clear responsibilities to team members- assigning targets/execution parameters etc. Data Management & Reporting - Map and report Competition Activity. - Having analytical mind to interpret sales/execution data and proactively suggest time bound action plans. - Data Management and regular reports/updation.