Role & Responsibilities: Responsible for Primary and Secondary Sales Handling Distributors Monitoring effective coverage & productivity. Achieving monthly sales targets. Handling team of salesman. Responsible for availability & visibility of all SKU s in outlets. Setting targets to the salesman and monitoring on a monthly basis. Responsible for conducting sales promotion activities and preparing Reports. Working on the beat with salesman as per beat plan, giving inputs solving their problems in areas of sales coverage, productivity. Managing new product launches / re- launch. Carrying out sales promotion schemes.