Responsible for directly increasing highly engaged and converting organic traffic to Social Pilot
Develop and prioritize SEO experiments and ideas.
Broad keyword analysis and the selection of brand and long tail keyword combinations.
Review key metrics across the full website to access the effectiveness of SEO strategy.
Competitive site analysis to increase the effectiveness of on-page optimization.
Optimization of on-page information including page content, meta tags, h tags, alt tags.
Internal linking strategies to prioritize pagerank distribution.
Submission of sites to Google and Bing Webmaster Tools.
Locate opportunities and engage in inbound and outbound link placement initiatives
Verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)