SEO Head

Confidential
  • Delhi, Gurgaon, Noida
  • 10-12 lakh
  • 7-12 years
  • Views
  • 12 Jul 2017

  • Marketing, Senior Management-Marketing, Consulting

  • Entertainment/ Media/ Publishing
Job Description

Functional Competencies
• Proven excellence in Search Engine Optimization, particularly Google
• Strong understanding of Google Analytics, GTM
• Ability to convert SEO idea/experiment into a product spec and getting it implemented
• Ability to handle operational issues in product management
• A functional understanding of HTML, CSS & Javascript development
General competencies
• Ability to work with multiple stakeholders and derive consensus
• Ability to work with teams with diverse background
• High analytical ability
• Strong process orientation
• Strong ability to work under pressure and deliver tangible solutions
• Ability to prioritise assignments / projects and work accordingly
Responsibility
• Sustainably increase non¬paid (search + referral) traffic
• Create & Execute SEO roadmap – incl. product interventions
• Work with editorial/content teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and
• other factors to improve SEO positions for target keywords
• Implement product features end¬to¬end (wire¬framing, design, tech, testing) that will support S
• Configure and maintain tools like Google analytics, Google
• Webmaster Search Console, Comscore, Crazy Egg, Google Tag Manager
• The ability to work with back¬end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• A deep understanding of mobile SEO
• Understand business problems and define technical solution to the problem
• Conducting regular competition analysis and recommending plan of action should master the details of competitive landscape.
• Working closely with Engineering, Research, Quality Assurance,
• Design and Marketing teams to create synergies leading to a high quality product.
• Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.
• Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.
• Ensuring timely delivery of projects through proper planning, scheduling and execution