SEO Expert, Google Adwords and Content Writer

  • Kolkata
  • Confidential
  • 1-3 years
  • Views
  • 19 Nov 2018

  • IT/ Information Technology

  • Advertising/ PR/ Market Research/ Events
Job Description

Responsible for improving our company's organic search results on different keywords. Creates and launches SEO campaigns, identifies areas of improvement, and attempts to improve the sites' rankings in major search engines.

Have to do SEO, Google Ads, Content Writing and SMO promotions
Do the Site SEO audit and identify the area of improvement.
Improve website’s organic search result.
Competitor analysis.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Write effective headlines, body copy, websites content optimization and link development.
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Link Acquisition Expert who understands Link Building intricacies.
Should have expertise in Article Submission, Press Release Submissions, Directory Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions.
Knowledge of Automation tools for social media marketing , generating backlinks etc.
Research industry-related topics
Write clear marketing copy to promote our products/services
Promote content on social media
Identify customers’ needs and gaps in our content and write new topics
Provide creative & growth-hacked recommendations and execute powerful PPC strategies (keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search) to drive ROI and progressively improve.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.