Carry out keyword research to support new client pitches and existing client SEM campaigns
Conduct on-site and off-site SEO competitor analysis
Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host of industries
Complete weekly and monthly performance reports using programs such as Google Analytics
Conduct on-site and off-site SEO audits for client sites monthly
Help to contribute to the company blog and other external communications
Guide the content team to produce SEO-friendly content
Keep up to date with the latest SEM technology, SEO updates and industry changes
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies.
The ability to deploy an effective local and long-tail search strategy.
A deep understanding of eCommerce/Dynamic website SEO strategy
A deep understanding of mobile strategy and how it relates to SEO.
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
Experience in building inbound organic search traffic and improving SERPs
Familiarity with the best tools in the trade.