Key Management Areas of Responsibility:
Define requirements, tasks, and resources associated to SEO strategy.
Manage and execute implementation of SEO strategy.
Communication with clients, team, and management on strategy/ project development, timelines and results.
Collaborate on client strategy and goal definition for success.
Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
Contribution to the company news and social media community.
Key Functional Areas of Responsibility:
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers.
Develop and implement link building campaigns.
Develop and implement tags within Google Analytics.
Implement and administer search engine programs like XML sitemaps, shopping feeds, webmaster tools.
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
Develop content for PPC and Sponsored content activities and execute on multiple search engines/programs.
Manage PPC/Sponsored Content budget and report weekly and monthly.
Communication to team and management on project development, timelines, and results.