Manage the day to day channel pages and upload content (Social and Digital) via Kentico CMS, Drupal and many slimilar tools just to ensure the overall commercial objectives are met, including re-evaluation, future augmentation and functionality improvement
Utilizing best SEO (Search Engine Optimization) techniques such as title and meta tagging, indexing, link building, keyword ranking and overall site architecture and content optimization.
Master knowledge of UI/UX to collaborate with team members and input on digital development.
Monitoring and analyzing performance of site and reviewing tracking metrics to provide solutions to increase search engine ranking
Researching and evaluating new traffic trends and identifying new optimisation opportunities
Assessing search outcomes related to advertising/marketing campaigns
Work closely with commercial and marketing team stakeholders to identify areas for growth and opportunities so as to improve return on investment via all digital channels
Solid experience working with an enterprise level digital platform in a corporate marketing team
Demonstrated skill in increasing Google Search ranking for large corporate
Deep technical skills with enterprise level CMS
Advanced SEO skills
Understanding of UX principles
Experience with Kentico CMS would also be highly regarded