The key requirements for the profile of Manager SEO : - - Managing SEM budgets and Daily/Weekly/Monthly Activities. - Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis. - Process implementation, including defining and tracking programs. - Optimization and bid management of PPC campaigns. - Analyze Clicks and Conversion data, ad expenses and ROI - In-depth keyword and audience research, Competition analysis, Web Site analysis. - Creating multiple ad copies and split testing of campaigns across multiple advert groups - Progress report of online marketing Campaigns. - Preference will be given to candidates who have worked in key e-commerce companies and have prior e-commerce exposure in SEM.