The key requirements for the profile of Manager SEO : -
- Managing SEM budgets and Daily/Weekly/Monthly Activities.
- Achieve the targeted ROI for all Adspends on a daily/weekly/monthly basis.
- Process implementation, including defining and tracking programs.
- Optimization and bid management of PPC campaigns.
- Analyze Clicks and Conversion data, ad expenses and ROI
- In-depth keyword and audience research, Competition analysis, Web Site analysis.
- Creating multiple ad copies and split testing of campaigns across multiple advert groups
- Progress report of online marketing Campaigns.
- Preference will be given to candidates who have worked in key ecommerce companies and have prior ecommerce exposure in SEM.