Creating and maintaining positive visibility of the brand in media by identifying suitable PR opportunities.
Developing and implementing communication strategy for marketing campaigns, product launches or any other media announcements.
Handling Crisis Communication and negative publicity
Ensuring all communication to external stakeholders adhere to company’s guidelines
Developing programs to enhance internal/employee communications using innovative medium to inform employees of strategy and marketing direction.
Strategizing and overseeing the ongoing internal communication activities which includes
i. Newsletters for internal & external stakeholders
iii. Video based communication
iv. Communication initiatives pertaining to company’s core strategies or engagement with employees