The key priorities for the Retail Bank are acquisition of new customers, ensuring the bank become the Primary Bank by meeting the financial needs of its customers, growing CASA & Retail Deposits and increasing cross-sell of all products offered by the Bank. Job Purpose: Acquire Affluent retail customers , deepen existing customer relationships and cross sell third party and bank products through superior Relationship management skills Principal Accountabilities of the Role:- Acquire Customers Acquire New to bank customers Deepen Relationships Manage a minimum of 250 customers of the branch who are defined as customers with relationship value greater than 3 lakhs Grow the CA-SA balances of this portfolio Cross-sell various products depending on the need analysis of the customers. For eg Consumer finance loans, Business banking loans, Trade , Forex, Credit cards, 3-in -1 Dmat/Trading Accounts, FES cards. Acquire more customers from the same household Provide best in class services to these customers Wealth Management Do Financial Needs Analysis and Risk Profiling for tagged customers Design a investment portfolio and plan based on ING model portfolios Periodic Portfolio reviews for all customers Cross-Sell investments, life insurance, general insurance and SIP. Compliance Ensure AMFI and IRDA certification and any other relevant certifications. Ensure all customer instructions are executed the same day Ensure 100% documentation of all transactions. Branch Development Conduct branch Insurance & Investment seminars to spread financial awareness. Weightages 50% Income from CASA 10% Income from TD Desired Candidate Profile: Candidate qualification & experience Graduate with 4-6 years of relevant experience in financial sales Understanding of Mutual Funds, Insurance etc would be an added advantage Customer orientation High energy and drive Go-getter attitude Self-motivated with a passion to excel Age less than 35 years Should not have had a career gap or frequent job hops Should be a local candidate, a native of the state Should not be completely from an insurance background.