1) Lead from the front and ensure that the regional/state wise, product-wise sales targets are achieved. 2) Review and monitor region/state wise performance of the team on a weekly basis. 3) Conceptualize and develop regional/state wise sales strategies in line with available resources. 4) Review rolling forecast / intend to sell errors; slow moving variants and consult the state leaders on corrective actions for the same. 5) Ensure cost in line with Sales generated as per agreed norm. 6) To control regional / State operating cost. 7) Ensure that regional / state expenses do not exceed the budgeted amount. 8) Identifying opportunities for developing existing markets and exploring new areas by : - Market intelligence through field force on periodic basis. - Developing and updating customer and competitor data base that can be shared across the regions. 9) Implement and execute the decisions and initiatives taken by Head sales & Marketing : - Launching of new products, re-launches, exploring new markets, sales and advertising campaigns / monitoring, other sales and marketing initiatives. 10) Sales Force Management : - Proper alignment / formation of sales territories / routes, keeping in mind sales to cost ratio. - Monitoring target vs. sales achieved. - Monitoring the sales team (reducing employee turnover). - Empower people within the framework; build confidence and morale amongst the sales team. 11) Interaction with Accounts / Commercial on settlement of agents / distributors and regional / state staff claims. 12) Depot management : - Accurate sales forecast / intend to sell - Constant monitoring of slow moving variants / SKUs and plans POA. 13) Customer Management : - Customer / agents complaints to be attended immediately. Response time to be monitored within 48 hours. Legitimate leakage stocks to be settled immediately. - Agents / distributors servicing (appointment and F & F statement) - New and future plans. - Manage competition 14) Submission of timely reports to Head Sales & Marketing. 15) Developing subordinates for taking up higher responsibilities and new roles.