To direct the sales team and establish sales targets brand wise, help them in breaking the same geographically, monthly, weekly & daily targets.
To motivate & direct sales team to establish coverage, distribution and display objectives to meet sales targets.
To analyze stock movement/availability
Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.
Regularly have commercial review for profitability and working capital including debtors.
Have a clear focus on B2B to build distribution and visibility.
Work out a training calendar for all players in the sales organization and implement the same.
Work towards reduction in cost with optimum quality of product development.
o Assess sales potential of region and formulate strategy.
o Define sales plan to Asst. Sales Manager and Sales Officers.
o Support and supervise sales team.
o Monitor performances and meet volume targets.
o Interact with Key Customers.
o Achieve sales targets through coverage of Dealers, Institutions and Key Accounts.
o Ensure meeting projected number of Institutions / Key Accounts base for the business through an ongoing search for viable business tie-ups.
o Ensure collection norms are met.
o Ensure accuracy in Sales Forecasting to make way for efficient planning at central procurement division.
o Support sales team to negotiate with bakeries, confectioners, dealers, institutions and other customers.
o Analyze and solve customer complaints on priority basis to achieve sale volumes and enhance customers satisfaction level.