Regional Sales Manager

Rainbow HR Consulting Pvt. Ltd.
  • Bangalore, Mumbai
  • 15-20 lakh
  • 7-12 years
  • Views
  • 08 May 2017

  • Sales/ Business Development/ Account Management

  • FMCG/ Foods/ Beverages
Job Description

- Excellent leadership & man management skills

- Sound knowledge of Indian FMCG market specially regarding the regions he has worked for

- Knowledge of modern trade & Key accounts (HORECA & INSTITUTIONS)

- Knowledge about competitors


- Managing Sales functions, organize the operations of Modern Trade, General Trade & Key Account Management at regional level

- Build up infrastructure of the Company in terms of distribution

- To prepare annual business plan and implement strategies to achieve the target both for Modern Trade & Retail

- Work closely with the sales force and monitor their day to day performance, train the sales force as and when required to improve their performance

- Execute the Modern Trade Business Plan by expanding the Retailer base, Building supply chain systems & processes, customer base and sales team

- Form action plans with Area Sales Managers, based on performance reports to increase productivity of assigned region

- Recruiting and monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets

- Explore new markets and ensure maximum outputs from the existing markets through close monitoring of return per customer

- Frequent market visit & in constant touch with retailers/trade partners/Key accounts/HoReCa Client etc

- Liaison with various channel partners in the assigned territory

- Tracking the requirement to avoid no stock situation

- Co- ordinate with marketing team to implement various promotional schemes/ activities

- Tracking competitors movement & analyzing the market

- Ensure high visibility of the product in the assigned territory

- Handling customer complaint

- Tracking sales trend & suggest corrective action.

- Setting the yearly sales target based on the regional sales target.

- Prepare annual sales plan keeping in mind, the opportunities to increase sales and reduce cost.

- Cost control initiative & achieving healthy bottom line

- Achievement of Sales Target

Manpower development:

- Liaison with regional sales team

- Setting targets for the regions

- Organizing monthly / quarterly / half yearly sales meeting.

- Recruitment of regional manpower

- Preparing annual budget on manpower cost

- Appraisal of the subordinates as mandated by Organization

Distribution & logistics

- Draw & constant improvement of the distribution plan

- Selecting Distributors /wholesale r/ stockiest/

- Preparing the contract document for various channel partners

- Determine the cost of distribution

- Establish systems for various control & MIS

- Audit of Channel partners Regularly

Competencies/Skill sets for this job

Retailer Productivity Fmcg Recruiting Promotional Logistics

Job Posted By

About Organisation

Rainbow HR Consulting Pvt. Ltd.