Development of therapy KOL and Doctor base through regional and zonal interactive medical programme and engagement ,Workshops
regional ad board and RTMs.
Medical presence is required and also expected by the KOL speaker, attending doctors and field force. RMAs can add the required value by moderating discussion sessions, interacting with speaker for CME content, addressing queries and interacting with delegates for therapy/brand feedback)
In clinic medical discussion of concept brands
Driving real world data generation and PMS
Regional Medical Advisors are now an integral part of most divisions in Pharmaceutical companies especially those divisions catering to specialties and engaging in extensive scientific activities
Doctors (especially KOLs) expect regular interaction with medical through scientific activities as well as in-clinic scientific discussion. This contributes effectively to overall division impression, recall and equity with specialty doctors.