Plan and Drive sales strategy for the city for market share and achieve revenue objectives of the city
Ensure execution of sales strategy with Groups heads and monitor on daily/weekly basis as per process
Ensure teams follows sales process to drive revenue achievements in scientific manner
Carry out at least five sales calls a week especially with the top clients in the city to build relationship and have firsthand knowledge of market conditions
Establish and nurture good relations with celebrities, top 25 clients, public officials, vendors, community, agencies and other stakeholders in the city.
Ensure team is motivated and ensure associate satisfaction and retention of key associates and filling vacancies on priority.
Responsible for day-to-day admin and discipline in the sales force.
Drive the daily MOM meeting with the sales force.
Maintain a movement register for the sales force to monitor sales calls.
Maintain a sales board to track individual revenue targets.
Ensure all sales associates are certified and plan training in conjuction with RSH.
Responsible for BUD audit and sales pitch and creatives reviews.
Carry out after-sales calls with key clients.
Chair the weekly sales meeting to take stock of achievements of the last week, plans for the coming week and any impediments to sales. This Network/National Sales Head will chair the meeting if in attendance.
Ensures the missed client report for print and radio is dispatched daily.
Ensures the weekly missed client report for print, radio, TV originating from sales planning is analyzed and tracked by the sales team.
Ensure that the station maintains updated client database with their preferences (CRM).
Ensures adequate support to sales from creative and other departments and work with local PH/RADIO OPS HEAD.
Will directly work with Group Heads in city and will be responsible for sales and quality of sales
Develop marketing initiatives for clients in the market
Plan strategy and communication campaign.
Drive alliances and partnerships in accordance with the alliance strategy i.e. tie-ups and activating alliances.
Manage people process link recruitment, training, onboarding, talent management for the team.
Ensure all associates are issued with job description and allotted business goals.
Ensure recognition & celebration events are organized as per Company guidelines to motivate, reward and retain associates
Carry out periodic rap sessions with associates to proactively ensure high associate satisfaction.
Establish career plans for all associates of the station and foster alignment of individual and company goals.
Analyze P&L statements and cost variance with respect to budget with a view to cut wastage and improve profitability and ROI.
Ensure the station has adequate petty cash and the same is being used for sundry expenses only.
Ensure a statement of ageing of debtors with justification, wherever applicable is maintained in the following format :
O/s for more than 30 days
O/s for more than 60 days
O/s for more than 90 days
Advance against Reimbursement if any
Advances to Vendors
Other Advances with details
Ensure Daily Revenue Reports for Corporate and Retail clients from Wide Orbit along with analysis of target and commitment, based on ads scheduled are prepared and disseminated in time.
Ensure Daily Collection Report for Corporate and Retail Clients from Wide Orbit and with updated PDCs are prepared and disseminated in time.
Ensure weekly reports are submitted by all departments every Monday as per laid down format.
Maintain a schedule of meetings which include the following :
Station Leadership Team meeting on all Wednesdays (fortnightly reviews to be done on how well need-gaps are being addressed)
Marketing meeting (Weekly)
Sales meeting missed clients, revenues (Weekly)
Station meeting once a quarter