Qualitative Research

Credence Consulting
  • Mumbai
  • Confidential
  • 4-7 years
  • Views
  • 30 Jul 2018

  • Client Servicing, Market Research, Marketing

  • Advertising/ PR/ Market Research/ Events, Internet/ ECommerce, FMCG/ Foods/ Beverages
Job Description

Be the focal point of the projects by supporting the leadership in all aspects of project work, while managing and directing junior team members. Work collaboratively with senior team to drive excellence in all work and service delivered to clients Take the lead on smaller projects generated. Build client relationships and work towards generating projects. Moderate and manage fieldwork in front of clients with confidence. Understand project objectives and support leadership in managing the full team to achieve them. Present findings to internal and external stakeholders with authority.

Hiring Profile:
4-7 years of overall experience, with at least 3 in qualitative market research, in India. The rest may be in account planning, consumer marketing. With a postgraduate qualification in business administration, communication, market research, sociology, anthropology. Conversant, either as a practitioner or user, of modern tools and techniques of market research. Deep exposure to FMCG categories. Seeking a long-term opportunity to work in the leading edge of consumer research, insights and strategy. Must be passionate about the role played by understanding the culture in building brands and businesses. Very strong understanding of consumers, brands and culture that results in rich data analysis and interpretation with superior presentation skills. Experience in ethnography is useful. Excellent project management, client facing. A deep desire and commitment to creating truly outstanding output at all times, and on time. Extremely strong listening skills. Accomplished qualitative research professionals, meeting the criteria listed, please do apply.


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Credence Consulting