Product Marketing Specialist

PeopleStrong HR Services Pvt. Ltd.
  • Pune
  • 9-19 lakh
  • 8-12 years
  • Views
  • 31 Jul 2017

  • IT/ Information Technology

  • Automobile/ Auto Components
Job Description

The Sr. Product Marketing Specialist shall be responsible for driving growth and profitability for Organization Sensing and IOT business.This role drives New Product Introductions /Developments for Indian market, delivers Pricing, owns competitive analysis, marketing campaigns, product modifications, localization and short/long term acions needed to drive business objectives in relevant new product targeted at Indian market.

Position Responsibilities:
Own and drive local product development metrics (opportunity pipeline, project phase deliverables, revenue, profitability and timelines)
Own and drive product ideation process to have healthy piepline of new product/solution ideas
Lead collection of voice of customer, syndication with other functions
Develop customer value propositions relevant to India, drive competition benchmarking
Understand market trends, customer needs, channel dynamics, and competitive focus to help prioritize growth strategies and tactics
Collaborate with the sales organization to help develop and win new business opportunities
Share success stories and diagnose/track common failure modes for sales opportunities
Review product portfolio and provide accurate forecasts to supply chain through SIOP process
Support Strategic Plan (STRAP) and Annual Operating Planning (AOP) processes as required

Basic Candidate Qualifications:
Bachelors degree in Engineering
Minimum 8 years of exposure to Industrial/OEM B2B environment out of which minimum 3 years exposure to product management or product marketing roles. Must have hands on experience in product ideation, product development and launch activities. Must have strong analytical and presentation skills.

Additional Candidate Qualifications:
Marketing Diploma / PGDBM / MBA preferred
Prior experience with sensors and switches domains preferred
Strong oral and written communication skills

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