1) Determine customers' needs and desires by specifying the research needed to obtain market information.
2) Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
3) Assess competition by comparing the company's product to competitors' products and reporting periodically to enable agile response.
4) Provides source data for product line communications by defining product marketing communication objectives.
5) Obtains product market share by working with sales leadership to develop product sales strategies.
6) Assess product market data by calling on customers with field sales team and evaluating sales call results.
7) Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
8) Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
9) Bring new products to market by analysing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
10) Introduce and market new products by developing time-integrated plans with sales, advertising, and production.
11) Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
12) Complete operational requirements by scheduling and assigning employees; following up on work results.
13) Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
14) Contributes to team effort by accomplishing related results as needed. Aligns with twelve behaviours.